My takeaway from the End of The World hub-bub

A small group of Christians, led by Harold Camping, proclaimed today as the beginning of the end of the world; the rapture.  They spent a good deal of money on billboards and other media so we'd have ample opportunity to get our Godly house in order.  A generous undertaking.  Thank you,
However, as expected, the end of the world does not seem to be upon us.

I'm curious to know how the faithful will feel at the end of this day, presuming they are still among us.
See this Slate online magazine article to find out.  In summary, it's not hard for the faithful to alter their understanding of reality to match their beliefs.

The last paragraph stood out for me:

For those not waiting for the world to end in a storm of fire and light it is easy to write off the believers as deluded, but...we adapt to even the most unlikely of contradictions using nothing more than our methods of everyday rationalization. The faithful could just as easily be those who stubbornly stand by disgraced politicians, failed ideologies, dishonest friends, or cheating spouses, even when reality highlights the clearest of inconsistencies. Armageddon is unlikely to arrive this weekend, but most of us have lived through it many times before.

In other words...
we've all been (or are) faithful to a person or idea even when we've been disappointed by reality.